Perhaps one of the most frequently asked questions in a photography workshop is how to achieve a more natural skin tone in your images. While photographers care about the artistry of the shot, background, lighting, composition and all, clients only want to look beautiful and natural on their photo shoots. So, how is this achieved? There are no magic tricks involved in this process although some would try Photoshop techniques. To make clients look their best on the web and in printed images you need to get them to appear as natural in their photos. To make this possible, you only need to follow three simple steps:
- Shooting in RAW – What is RAW? RAW is a file format that captures recorded data from the image sensor of a camera. Technically, all cameras shoot RAW but the difference is if you choose a JPEG format, your camera does the processing itself by converting the RAW information into a JPEG. Whereas if you shoot RAW, you do your own processing and decide how you want the image to appear. This gives you the highest quality images possible.
- Why RAW – With a RAW file, it’s much easier to make corrections to your image without sacrificing quality. White balance is easily adjusted so you get the right color temperature during the shoot and produce the most appealing skin tones possible. In addition, you have access to sharpening and noise algorithms that help create images with a far more natural look.